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Posts Tagged ‘cristian mezei

The second panel of speakers tried to tell a story, under the guidance of wizard Sergiu Biriş, entrepeneur, Trilulilu. A story full of mystery and uncertainty, of risks and courage. They spoke about „Myths, opportunities and difficulties” through a series of successful examples about conquering the realm of Web 2.0. Every such cruciade always took place in terms of grabbing the beast by its multiple heads and trashing it into bits and pieces of uh’s and oh’s. The rating and the number of views, the turbulence and the network buzz all got together under the name of success and changed history as we know it.

Rodrigo Sepulveda Schulz, Co-Founder & CEO of vpod.tv


vpod.tv is a simple idea: an online television with user-generated and professional content, a manner of dressing traditional media in new media clothes and not make it look like a tacky transvestite. The frenzy took over like a newly developed survival impulse, as we were shown other examples of such virtually-pimped-up channels of traditional mass-media:

Rodrigo, son of Sepulveda, knight of vpod, talked with a deep and penetrable voice. Every word fell like the head of an enemy:

  • screen convergeance (TV disseminated onto every screen there is: computers, mobile phones, etc)
  • USP (focus on a Unique Selling Proposition)
  • peers (learn from them –> slideshare.net)
  • standards (don’t be a rebel, adhere to standards, they’re there as sidekicks meant to ease our life: industry standards, programming frameworks, software methodology, processes, stress testing)

He then took out his fine polished swords and started waving them around the room with great agility, cutting the air above our heads in slices of revelation:

  • „be different” (then he showed us a picture of the mighty Orange Trousered Man, a mythical character that showed up at every event displaying his vividly coloured, totally in-fashion piece of wardrobe)
  • „eat your own dog food” (Rodrigo filmed most of the conferences he attended, making a statement out of his hobby-turned-into-a-successful-job)
  • branding (stickers, etc)
  • use online tools (twitter, etc. – some are believed to have seen Rodrigo gracefully twittering during the NetCamp conference)
  • go global from day 1 (watch out for that Cole Porter spell, the „night&day effect” of non-continuously audience; watch out for the „discriminating don’t”: hulu.com, available only from the US)
  • video: „there is no bubble”

Before going into the battle, Rodrigo looked us into the depths of our irises and punched down some last pieces of advice for starting up a business:

  1. solve a problem
  2. find the right peeps
  3. keep in mind that money are more important than your mother

Now click to the battlefield, my brave motherless warriors!

Eirik Solheim, Project Manager at Norwegian Broadcasting Corp.


Eirik came in a black armour, holding a flag of the „Blogging and social media” teritory. With a soft voice, he talked about the nordic world and how the battlefield there is always soaked up in beer and funky pop music. The vikings *are* ruthless people. :-)

Eirik told a story of traditional television becoming the shadowed side of the Moon in a universe where the internet wrapped everything up in its global user-friendly light. And as the classical television stood in a dark corner, sobbing its sad destiny of obscurity, it had an idea. It had the saving idea of adapting to a new environment. Because in a world where the user finds better video quality through an easier method (befriending with a pirate it’s a sinful nonalcoholic pleasure of the present), embracing the new line of things is the way to maintain yourself as a valid presence on the market.

„It was lonely to be a geek back in the 80’s, I should know.”


So the traditional television translated its content into the world wide web, making sure that it would afterwards promote its virtual alias. It put its stake on the interhuman relationships, on the social networking and its magic (information from user to user).

„The single most important characteristic of blogs is their usability.”

Television thought of rebranding itself, going online and updating. Through the democratization of products and distribution, communication strategies (open&direct dialogue, answering all questions in time), high-quality original content, usage of images and of a wide range language (English) and a lot of patience, traditional TV succeeded in becoming a virtual presence and, most important, an alternative to the virtual channels of communication.

As a clear and visual example of the way the NRK rebranded its way to success, Eirik introduced a good friend of his, Heinrich Stammler, a party animal with a small jiggly-wiggly out-in-the-open personality. His musical talents and bodily language made a frenzy among the youtubees and created a stirr in the new media world, gathering attention and interest, triggering prude responses of rejection and accusation. I must admit I would have second thoughts regarding marketing a serious (but not stiff) national media channel by using naked cartoon characters and humorous vulgarity. I understand the irony and the amusement behind the idea, still – after all the buzz and fuss – what remains in the minds of the people will be, as a youtoubee said, the memory of „little cartoon dicks flipping around”. I guess it’s just a matter of how you desire to be perceived by the mass of consumers.

It wasn’t hard for the traditional media to find the ability to reach to the public. The real challenge now is to do it with grace, subtlety and verticality, accordingly with its nature. [Eirik’s presentation here.]

Cristian Mezei, Managing Partner, Kondiment Konversion

Biriş & Mezei

You know how on everrhrrry conference there is this one dude who is far-far-far away from the subject in matter? How he didn’t get the idea of the conference or what’s expected of him? How he looks as if he got a phone-call invitation early in the morning and he looked around the powerpoint presentation he had on his hardware, maybe created for some introduction to a seminar or a speech for some rookies, and he thought with relief that he’ll get away with it. Well, there are times when the public of the conference isn’t *that* indulgent and when, in frustration, feeling that they’re not being delivered the product they were expecting for, they just don’t swallow everything they’re being served with.

So, Cristian Mezei ManagingPartner @ KondimentKonversion should maybe have given this conference a second thought as to build something more meaningful than a superficial and simplist presentation or as to refuse taking part in something that’s beyond him. It takes a lot of courage and inner sanity to see and accept the fact that one is not good for a certain activity and to simply deal with it, beyond a overmagnified ego.

Cristian talked about „Web 2.0, A step back or one forward?”, a rethorical question he didn’t even bothered to illustrate. He rather explained as for a bunch of kiddies what the web 2.0 is (mash-up, focus on viral elements, etc), how the 1.0 turned into 2.0 (banner advertising into contextual advertising, editor publishing into user-generated content and so on and so on).

I found it amusing that, for a couple of times, Cristian made references towards his fellow speakers as to „his colleagues”, amusingly refusing to see the gazillikilometrical gap between them. Throughout the minutes of utter bore, Cristian turned on a spark in the numbed neuronal parts of myself. An amusing game of judges caught form between my seat-neighbour and I and Cristian was the first recipient of its special award. The great award of YAWN. May he make good use of it.

Sometimes, coffee break is bliss.

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Octombrie 2017
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